There are 2 types of eNewsletters:

Instant Send (IS)

Scheduled Send (SS)

IS means that the eNewsletter is sent out pretty much instantly. We are talking minutes from when you hit the "send eNewsletter" until it is in your entire user-base's email inboxes.  There is one rare exception . . . see * below for details.

SS is throttled.  This means:
1. That the delivery will start at the scheduled time, but may take up to 2-3 hours to finish.  
2. SS is also a lower priority transmission. This means that if an IS comes in, it will temporarily halt the SS and then continue sending the SS when the IS is finished. (So in exchange for getting to schedule an eNewsletter send for a future date, you'll be accepting some flexibility in the exact time that it could end up going out.

* The exception case.  Spam Flag (SF).  A Spam Flag is an internal notice for the Magnet bulk mailing appliance which simply tells it to stop all transmissions for a specific website Node (i.e., a specific client.)  Multiple causes may trigger it. The most common cause is a number of recipients who have reported a previous transmission as spam.  At this point, an OmniMagnet engineer will need to review the data and see if there is a legitimate concern.  If there is, we may recommend a certain "best practice" to the client in order to avoid this from happening in the future.  However, in most cases these reports are false positives (in which case we simply re-enable the account) and then just re-send the eNewsletter. It will generally go out ok that second time. Also, in many cases re-enabling happens automatically.

So what happens if your eNewsletter seems like it is delayed?

1. In the case of an Instant Send (IS), if your eNewsletter hasn't started hitting the inboxes of your users within about 30 minutes of when you clicked the Send link, please post a Support Tracker item via your site's online Support Tracker admin menu, and we'll take a look.

2. In the case of a Scheduled Send (SS), if your eNewsletter hasn't started hitting the inboxes of your users within about 2 hours of the scheduled time, please post a Support Tracker item via your site's online Support Tracker admin menu, and we'll take a look.

3. How often does it happen that an eNewsletter gets delayed? This happens just a couple percent of the time across all eNewsletter sends, but it will happen more often for some clients than other. The cause for this--as noted above--is most often an issue with a spam flag. We will work with you to the best of our ability to get your eNewsletter out, but please recognize and realize that issues like this are not always 100% within our control and are most often the result of "bad" email addresses embedded in a client's email distribution list.