Section Headings
Item Name - name of ticket item
Item Description - a more detailed description of the ticket item. Some html tags allowed.
Display Format

Item Attributes - a sub-heading that shows up in bold below the headline and in a smaller font size than the headline; limited html tags are allowed here.
Type - Type of Sku item can be General, Ticket, or Donation. (Important note about donations: Make sure donation items are ALWAYS $1. A quantity drop-down is automatically created on the checkout page).
Status - Active or Inactive. Choose Inactive when you want to make a ticket no longer purchasable.
Aux Sku - Additional code number to use for your organization's records.
Price - self-explanatory.
Size - size of a physical good being sold.
Color color of a physical good being sold.
Shipping surcharge - shipping surcharge for the case of a physical good being shipped.
Rank when you have multiple purchase options for an event, this will set the display order of the purchase options.
Qty in stock - maximum number of tickets that can be sold for this option.
Max per user maximum number of tickets that can be sold to one user.
Linked event - [Important!] This field is for the article number to which the ticket should be linked.
Taxable Check this box to indicate a purchase option for which tax should be charged.
Requires shipping - Check this box to indicate a purchase option that will require shipping.
Visible in Store Check this box to make the purchase option visible on the website. Note: even if not visible, a ticket option can still be used by giving the ticket link directly to the user (for example, via e-mail.)
Availability date The date and time after which the ticket may be purchased.
Expiration date The date and time after which the ticket may no longer be purchased.

Restrict Purchase to [Important] Check the appropriate boxes to restrict purchase to only certain membership categories. Leave all the boxes unchecked to allow anyone to purchase a particular ticket option.

Item Images Use this button to select a JPEG image to be associated with a ticket option.

In Depth

Tips
1. The Restrict Purchase to functionality is very important. This will be a strong source of member conversions for the typical organization. When a non-member user tries to purchase a ticket option restricted to a certain level or levels of membership, that will often cause the user to become a member for this one purpose.
2. Avoid changing a SKU's price after it has already been sold. While this will not affect the actual selling process (the system will still work), it will affect some of the reports. If you change the price of an SKU, please 'retire' the old SKU by making it invisible and create a new SKU with the new price.